Job Description for Communications and Marketing Director
 
Regular Board Responsibilities for ALL Directors Shown Here in addition to position-specific duties: 
 

Marketing Director

The International Society of Glass Beadmakers Marketing director would be responsible for understanding and contributing to all social media, marketing and public relations programs.

• A knowledge of InDesign, Photoshop or other creative software is helpful.
• Knowledge of administer rolls on all social media platforms is a plus

RESPONSIBILITIES;

• Build program/organization awareness through various Social Media outlets. This will include monitoring various pages daily.
• FaceBook  (members only, Education, Gathering & Business page)
• You Tube 
• Instagram 
• Twitter
• Work with various multimedia outlets to promote a product or program
• Design advertising and promotional material as needed. This may include assisting with the production of the Gathering Booklet.
• Write and submit press releases to various publications
• Establish beneficial pricing strategies, update and distribute Media Kit with sales associate and adhering to member benefits.
• Work closely with Sales Associate/Operations Manager to Negotiate advertising contracts and maintain all records to report
• Monitor the implementation and the adherence of the organization’s corporate branding and standards
• Budget development for marketing budget including the Glass Bead Evolution publication, advertising, exhibition catalogs, website, and other marketing, communications, and public relations materials
• Report advertising sales, distribution and social media at monthly or bi monthly meetings.