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Job Description for Communications and Marketing Director
 
Regular Board Responsibilities for ALL Directors Shown Here in addition to position-specific duties: 
 

Marketing Director

The International Society of Glass Beadmakers Marketing director would be responsible for understanding and contributing to all social media, marketing and public relations programs.

  • A knowledge of InDesign, Photoshop or other creative software is helpful.
  • Knowledge of administer rolls on all social media platforms is a plus

RESPONSIBILITIES;

  • Build program/organization awareness through various Social Media outlets. This will include monitoring various pages daily.
  • FaceBook  (members only, Education, Gathering & Business page)
  • You Tube 
  • Instagram 
  • Twitter
  • Work with various multimedia outlets to promote a product or program
  • Design advertising and promotional material as needed. This may include assisting with the production of the Gathering Booklet.
  • Write and submit press releases to various publications
  • Establish beneficial pricing strategies, update and distribute Media Kit with sales associate and adhering to member benefits.
  • Work closely with Sales Associate/Operations Manager to Negotiate advertising contracts and maintain all records to report
  • Monitor the implementation and the adherence of the organization’s corporate branding and standards
  • Budget development for marketing budget including the Glass Bead Evolution publication, advertising, exhibition catalogs, website, and other marketing, communications, and public relations materials
  • Report advertising sales, distribution and social media at monthly or bi monthly meetings.
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