Job Description for Marketing & Communications Director
 
Regular Board Responsibilities for ALL Directors Shown Here in addition to position-specific duties: 
 

Marketing and Communications Director

The International Society of Glass Beadmakers (ISGB)

Overview:

In addition to the regular board responsibilities shared by all Directors, the Communications and Marketing Director plays a vital role in promoting ISGB’s mission, programs, and events. This position is ideal for a creative, organized individual with a passion for visual storytelling, strategic outreach, and community engagement.

Key Responsibilities:

Social Media & Digital Outreach

• Maintain a consistent and engaging presence across ISGB's social media platforms:
  • Facebook (Members Only, Education, Gathering, and Business pages)
  • Instagram
  • YouTube
  • Twitter (X)
• Monitor and respond to engagement across platforms daily.
• Collaborate with other board members and volunteers to create and schedule content that builds community and promotes events.

Marketing & Promotion

• Develop and execute marketing campaigns to raise awareness of ISGB programs and events.
• Design promotional and advertising materials (experience with Adobe InDesign, Photoshop, or similar tools is a plus).
• Assist in producing marketing collateral such as the Gathering Booklet.

Media Relations

• Write and distribute press releases to art, craft, and industry publications.
• Establish and maintain relationships with media outlets and partners.
• Update and distribute the Media Kit in collaboration with the Sales Associate, ensuring alignment with member benefits.

Branding & Strategy

• Ensure consistency in branding across all public-facing materials.
• Work with the Sales Associate/Operations Manager to negotiate advertising contracts and track performance.
• Help shape pricing strategies for advertisements and sponsorships.

Reporting & Budgeting

• Develop and manage the marketing budget, including:
  • Glass Bead Evolution publication
  • Advertising and exhibition materials
  • Website and digital tools
• Provide regular reports (monthly or bi-monthly) on advertising performance, social media metrics, and distribution updates.

Preferred Qualifications:

• Experience with graphic design and creative software (e.g., InDesign, Photoshop).
• Strong writing and communication skills.
• Familiarity with administering business accounts on social media platforms.
• Previous experience in marketing, communications, or public relations.
• Passion for the glass arts or the creative community is a big plus.